Privacy Policy

Effective date: 1 May 2025 | Last updated: 1 May 2025

This Privacy Policy explains how MVP Weather Ltd (“we”, “us”, “our”), the operator of mvpweather.com (trading as StreamPick UK), collects, uses, stores and protects your personal data. We are committed to compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: MVP Weather Ltd, Suite 7, 2 Commercial Street, Edinburgh, Midlothian, EH6 6JA. Company number SC232670. Email: contact@mvpweather.com.

1. What Data We Collect

We may collect the following categories of personal data:

• Contact information: Your name and email address if you submit our contact form or quiz lead form.
• Usage data: Your IP address, browser type, operating system, pages visited, time on site and referring URL, collected automatically via server logs and analytics tools.
• Cookies and tracking data: As described in our Cookie Policy, we use cookies and similar technologies to operate the site and, with your consent, to analyse traffic.
• Communications: Any correspondence you send us, including the content of messages submitted through our contact form.

2. How We Use Your Data

We process your personal data for the following purposes and on the following lawful bases under Article 6 UK GDPR:

• To respond to your enquiries (lawful basis: performance of a contract or legitimate interests).
• To improve our website and services — including analysing how visitors use the site (lawful basis: legitimate interests).
• To comply with legal obligations applicable to us (lawful basis: legal obligation).
• To send marketing communications if you have explicitly opted in (lawful basis: consent). You may withdraw this consent at any time.

3. Cookies

We use strictly necessary cookies (which do not require consent) to operate the site. With your consent, we also use analytical cookies to understand how visitors use the site. We do not use advertising cookies. Full details are in our Cookie Policy. You may withdraw cookie consent at any time by adjusting your browser settings or contacting us.

4. Sharing Your Data

We do not sell your personal data. We may share data with the following categories of third parties:

• Form processing services: Our contact and lead forms use Formspree (formspree.io) to process submissions. Formspree is subject to its own privacy policy.
• Analytics providers: If analytics cookies are accepted, usage data may be processed by third-party analytics services.
• Legal compliance: We may disclose data to law enforcement or regulatory bodies where we are required to do so by applicable law.

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.

5. Your Rights Under UK GDPR

As a data subject, you have the following rights in relation to your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may ask us to correct inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”): You may ask us to delete your personal data in certain circumstances.
• Right to Restriction of Processing: You may ask us to limit how we use your data.
• Right to Data Portability: You may request your data in a structured, commonly used and machine-readable format.
• Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us at contact@mvpweather.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

6. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected. Contact form submissions are retained for up to 24 months. Usage and analytics data is retained in accordance with the relevant provider’s retention policy. We will delete or anonymise data that is no longer required.

7. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure. Our website operates over HTTPS. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. Children

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent update. Continued use of the website after any changes constitutes acceptance of the updated policy.

10. Contact

For privacy-specific enquiries, please email contact@mvpweather.com with the subject line “Privacy Enquiry”.